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More InformationEpisode 4 of Reinhard’s Tech Talk
What is BRL? Business Readiness Level Explained
Reinhard explains the crucial concept of the Business Readiness Level (BRL), which goes beyond mere interest to measure actual customer purchases. He emphasizes that achieving a BRL7 signifies true product-market fit, evidenced by real sales and widespread adoption. Reinhard then guides viewers towards the optimal strategy: targeting a “blue ocean” market – an arena with minimal to no competition. He contrasts this with the perils of a “red ocean” market, a saturated environment where major players fiercely defend their established products, making it a highly competitive and often brutal space.
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