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More InformationPreview Season 1 of Reinhard’s Tech Talk
Welcome to Reinhard’s Tech Talk! 🚀Â
After 40 years in high-tech, Reinhard Voelkel shares patterns behind success and failure, offering crucial tools for tech professionals. This series focuses on startups, scaleups, and unicorns, explaining factors that differentiate winners and revealing truths about “scale-up zombies.”
Discover Reinhard’s Readiness Roadmap, a toolkit for monitoring success.
It asks five key questions:
1. Does the technology work (Proof of Concept)?
2. Is there clear customer demand (Product-Market Fit)?
3. Can it be manufactured?
4. Is there a clear path to profitability and ROI?
5. Can it scale fast enough?
The Technology Readiness Level (TRL), introduced by NASA, measures technology maturity. Reaching TRL 7 signifies a product is market-ready, marking the transition from startup to scaleup.
The Business Readiness Level (BRL) assesses actual customer purchases; BRL 7 means true product-market fit. Aim for a “blue ocean market” with little competition.
The Manufacturing Readiness Level (MRL) determines if production can deliver quality and cost efficiency at scale. First-time founders often underestimate the shift to industrial discipline.
The Profitability Readiness Level (PRL) ensures sustainable operations, not just survival on funding. PRL 8 or 9 indicates true profitability, triggered by MRL 7 or 8.
Finally, the Scalability Readiness Level (SRL) measures a company’s ability to grow rapidly without collapsing. High SRL correlates with high MRL. Without optimized processes, you cannot double or triple revenue quickly, and failure to deliver will lose core customers. There’s no scalability without good manufacturing.
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