In photonics, cutting-edge technology is no longer enough. Companies that fail to build trust, purpose and real career opportunities will lose the people they need to innovate. This is the first written interview in “The Company Special”, the SalesPro4U series spotlighting companies, technologies, cultures and career opportunities across Photonics, MedTech, Deep Tech and Semicon.
In photonics, optics, and other deep-tech fields, the path from lab to market is inspiring—and unforgiving. Universities celebrate spin-offs, and around research centers a startup culture has flourished. Founders win awards, attract grants, and dream of building unicorns. Yet, the narrative—“our tech is brilliant, just give us money” —is naïve. Many ventures stall in niche markets, and after multiple funding rounds drift into “scaleup zombie” status.
Jessica Van Heck bringt mehr als 20 Jahre Erfahrung in Marketing und Kommunikation mit – auf Basis eines fundierten Ingenieur-Backgrounds. Sie hat für Verbände, Stiftungen und als Agenturgründerin gearbeitet und ist heute eine gefragte Expertin für Photonik, Optik und Hightech-Storytelling.
Hello everyone! Today we are excited to share an enlightening conversation with Jessica van Heck. Jessica has over 20 years of experience in marketing and communication with a strong engineering background. She specializes in photonics, optics, and other high-tech fields, helping tech-driven companies translate complex innovations into clear, engaging content.
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