Hello everyone! Today we are excited to share an enlightening conversation
with Neil Rogers. Neil has over 37 years of experience in marketing and sales,
blending old-school relationship-building with modern strategies. As Owner
and VP of Marketing & Sales at Rogers Marketing for nearly three decades, he
generated millions in revenue through results-driven campaigns.
With 37+ years in Marketing & Sales, Neil Rogers shows why true listening
is the real success factor in sales.
In photonics, optics, and other deep-tech fields, the path from lab to market is inspiring—and unforgiving. Universities celebrate spin-offs, and around research centers a startup culture has flourished. Founders win awards, attract grants, and dream of building unicorns. Yet, the narrative—“our tech is brilliant, just give us money” —is naïve. Many ventures stall in niche markets, and after multiple funding rounds drift into “scaleup zombie” status.
Jessica Van Heck bringt mehr als 20 Jahre Erfahrung in Marketing und Kommunikation mit – auf Basis eines fundierten Ingenieur-Backgrounds. Sie hat für Verbände, Stiftungen und als Agenturgründerin gearbeitet und ist heute eine gefragte Expertin für Photonik, Optik und Hightech-Storytelling.
Hello everyone! Today we are excited to share an enlightening conversation with Jessica van Heck. Jessica has over 20 years of experience in marketing and communication with a strong engineering background. She specializes in photonics, optics, and other high-tech fields, helping tech-driven companies translate complex innovations into clear, engaging content.
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